Privacy Policy
Orthopaedic & Spine Center (OSC) uses its community touch points (website, e-newsletter, e-mail surveys and Social Media) to communicate with and educate the public about issues that pertain to Orthopaedics, Interventional Pain Management and the health and well-being of our community. When we communicate with you and you with us, we want to make sure you understand how we use the information that you share and know that there are privacy policies in place for your protection. OSC has a comprehensive Notice of Privacy Practices regarding protected health information, which can be accessed by clicking here.
Why We Collect Information
OSC regularly engages in communication with our patients, with individuals who may be looking for a physician(s) or with other interested parties through these vehicles. The expressed goals of these communications are:
- To learn more about our community and their healthcare needs
- To understand what value means to our constituency
- To understand how our physicians, practice and services are perceived in the community
- To apply any information gathered to improve our service delivery to the community
- To tailor the content of our communications to better suit the needs of the community
- The purpose is not to create a healthcare provider-patient relationship or to act as a substitute for consultation with an appropriate medical professional, and you should not rely on any such communication in making decisions related to your specific health concerns and circumstances.
What Information We Collect
OSC will collect information by looking at search terms, links clicked and log-ins.
- Basic demographic information, both identifying and anonymous – name, address, phone number
- Services provided to individuals
- Opinions about services received
Protected Health Information
Health information that is private and protected under HIPAA (The Health Insurance Portability and Accountability Act of 1996) will never be shared with any outside entity, unless expressly allowed under the provisions of HIPAA and state law. OSC’s Notice of Privacy Practices regarding protected health information can be accessed by clicking here.
What information We Share
Your privacy is a priority. Your mobile number will not be sold or shared with third parties or affiliates for marketing or promotional purposes. We will not use your number for unrelated marketing without your express written consent.
OSC does not share any information gathered by its community touch points to any outside entity unless authorized to do so by the following:
- Regulation, Law, Legal Proceeding or an enforceable request by a government agency
- To address technical, security or fraud issues
- To protect OSC and our constituency against harm
- As described fully in our Notice of Privacy Practices, which can be accessed by clicking here
Cookies
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|---|---|
| wpconsent_geolocation | This cookie is used to store the consent settings based on the visitor's location. | 30 days |
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Description | Duration |
|---|---|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
Login
These cookies are used for managing login functionality on this website.
| Name | Description | Duration |
|---|---|---|
| wordpress_logged_in | Used to store logged-in users. | Persistent |
| wordpress_sec | Used to track the user across multiple sessions. | 15 days |
| wordpress_test_cookie | Used to determine if cookies are enabled. | Session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|---|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
Personal Registration Information
You may change, confirm or remove personal registration information at any time. Please send a written request, specifically detailing the action(s) you wish to take to info@osc-ortho.com.
Changes to the Privacy Policy
OSC will review periodically and change, as necessary, its Privacy Policy. Any changes will be posted on this page and in the Notice of Privacy Practices.